Turn website visitors into leads.
MagicLead handles conversations on your website and Facebook Messenger, captures contact details, and sends every lead to your dashboard for follow-up.
People visit your website every day.
Some are comparing options. Some have questions. Some are ready to get a quote. But if they can't get help right away, many leave before contacting you.
What happens when a visitor reaches out?
It all starts the moment someone visits a site running MagicLead — one connected flow, start to finish.
A visitor starts a conversation.
MagicLead answers questions and collects information.
Contact details and insurance needs are captured.
Your team receives a notification and conversation summary.
If needed, an agent can jump into the conversation.
The lead appears in your dashboard for follow-up.
Built around the way insurance agencies work.
Most chat tools focus on answering questions. MagicLead focuses on helping you create opportunities.
Instead of a message that says…
…you get everything organized before you even pick up the phone.
Everything included
Instant Lead Capture
Every visitor gets a response the moment they reach out.
Insurance Needs Collection
Collect the information you need before the first phone call.
Human Takeover
Jump in at any time and continue where MagicLead left off.
Conversation Summaries
Receive a summary of every conversation so you know what was discussed.
Lead Dashboard
View all conversations, leads, and customer details in one place.
Team Collaboration
Invite team members and manage conversations together.
Growth & ScaleFacebook Messenger
Capture and manage conversations from your Facebook Business Page.
Growth & ScaleCTA Button Integration
Connect to your existing "Get a Quote" and "Contact Us" buttons.
Growth & ScaleAppointment Booking
Let prospects book appointments directly from the conversation.
Growth & ScaleCRM Integrations
Push leads directly into your CRM.
ScaleSMS Notifications
Receive text message alerts when new leads arrive.
ScaleAI Follow-Up Drafts
A personalized follow-up email, ready to review and send.
ScaleLead Scoring
See which opportunities deserve immediate attention.
ScaleYou're still the one closing the deal.
People buy insurance from people. MagicLead doesn't replace that relationship — it handles the first conversation, captures important information, and makes sure every opportunity gets a response.
Think of it as a team member that's always available when your prospects need help.
Simple pricing that grows with your agency
Start with a 7-day free trial. Upgrade when you're ready.
Perfect for independent agents.
For agencies that want to capture more leads and follow up by email.
For growing agencies that want AI-powered follow-up and deep system integrations.
Frequently asked questions
No. MagicLead handles the first conversation and helps collect information, but your team remains in control.